Icon animations have the greatest flexibility since the form and function of an icon can vary greatly. This is where we can inject the most personality and whimsy. With that said, here are a few guidelines to keep in mind.


Use this for on-press feedback when a user clicks on an icon to perform a unique task such as bookmarking or saving to Pocket. Do not use the bounce motion for common actions such as opening a door-hanger menu or library menu.

animation showing save to pocket

Example of bounce.

Highlight Colour

A highlight colour can be used to draw extra attention to an area.

animation showing bookmarking

Example of highlight colour (Blue 60).

animation showing downloading

Confirmation Pop-up

Confirms the completion of a user triggered action (i.e. Copy Link and Bookmark This Page).

animation showing Copy Link

Example of confirmation pop-up for Copy Link.